Our blog

The best MTB wheels for XC biking

Friday 14th February 2020
MTB wheels, are they all the same? The answer is certainly no; over time, manufacturers have developed products that adapt to specific types of bicycles and different disciplines. How can you identify the ideal MTB wheels for XC biking? We asked Mauro Bertin, General Manager of the Cross-Country Team Torpado…
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Team Total Direct Energie Is In Le Tour De France!

Friday 10th January 2020
Some exciting news has landed this week with the news of the 2020 le Tour de France teams being confirmed. We're very happy to announce that team Total Direct Energie has once again got a place and this year will be using Ursus wheels. Since the arrival of Total Direct Energie (Direct Energie…
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The Ursus Magnus SP700 seatpost is here!

Thursday 20th September 2018
The new Ursus MAGNUS SP700 Seatpost is here!It has taken some time, but it is well worth the wait!  As with all things Ursus it is a beautiful, high performance product that will be the perfect upgrade or finishing touch to any superbike.It comes in 27.2mm x 350mm currently.  Weighing…
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Introducing the new Ursus Kodiak MTB wheelset

Monday 10th September 2018
Introducing the 2019 Ursus Kodiak Carbon MTB WheelsetToday we're focusing on this new wheelset in honour of Gerhard Kerschbaumer's amazing 2nd place at this weekends UCI XCO World Championships.  He's been using the new Ursus Kodiak wheels for a while now, and after securing a World Cup win in Andorra this…
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Ursus b2b - now live

Friday 12th January 2018
January 12th 2018For Immediate releaseUrsus - the premium Italian wheel and component manufacturer are pleased to announced the opening of their new b2b shop.  While Ursus is celebrating its first 50 years of activity, the company doesn’t stop looking to the future, constantly aiming to improve its products and services.…
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Ursus - Welcoming ambassador applications

Thursday 7th December 2017
The 2018 season is fast approaching.We at FLi Distribution are looking for a select number of individual riders or race teams to help us promote the Ursus brand to the UK Cycling market.Ursus make some of the finest wheels and components available and we want you to help us shout…
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Ursus / Bianchi

Wednesday 25th October 2017
We at FLi are always on the look out for brands that have a great story to go along with an exceptional product range.When we started talks with Ursus to bring their range to the UK, we knew the products were great and we were aware of their current UCI…
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New Agent / Northern England - Ursus Cycling - Blesic Sports Utilities

Friday 8th September 2017
Press Release8th September 2017FLi Distribution are pleased to announce that we have signed an exclusive deal with Blesic Sports Utilities (BSU) run by Nik Blesic to look after the Ursus brand in the north of England.The CCC Sprandi team are currently showing what the Ursus wheels are capable of in…
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2017 Ursus Brochure now live

Thursday 8th September 2016
2017 is looking set to be a good year for us here at FLi.  We're launching the Ursus range at the NEC later this month and to say we're happy about it would be putting it mildly.Some great new products to show off.The new products will be added to our…
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